Website Redesign for Brides of California
About Brides of California
Brides of California is a local wedding dress store in San Jose. They sell dresses for brides, bridesmaids, bridal parties, and accessories.
I was given a project of redesigning a local business website to an e-commerce one so that it allows users to purchase online. I chose a wedding dress website because of my own bad experience of searching for a wedding dress.
Add the purchasing functionality to the website. Redesign the website with better information architecture, in order to make it more efficient for users to search for dresses online.
UX Researcher and Designer
The design process
3 Days | Business Research | User Interviews | User Personas | Competitive Analysis
User Interviews and Synthesis
To find out customers' thoughts, needs, and pain points, I interviewed three people about their wedding dress shopping expectations and experiences. The insights gathered were arranged in an affinity map before consolidating it into three user personas, including one bride-to-be, one bridesmaid-to-be, and one mother-of-the-bride.
I developed three personas based on what I knew of the target users and their needs and pain points. The three personas, one a bride-to-be, one bridesmaid-to-be, and a mother-of-the-bride, are representatives of potential users of the website.
Research the current website and interview the store owner.